OUR STORY

our story

MAKE HAPPY - OUR FOUNDING PRINCIPLE

It’s what our products are designed to do. It’s beautifully simple. It’s why we are here. It’s why you are reading this. It’s what wakes us up in the morning.

IN THE OUTDOORS, WE ARE ALL EQUAL.

There are no boardrooms or late meetings. The only thing separating us from the outdoors is the durability of our gear. Just bring what you need and take only experiences.

PEOPLE LIKE US
DO THINGS LIKE THIS

PEOPLE LIKE US
DO THINGS LIKE THIS

OUR SINGULAR MISSION

“People like us do thing like this” is a quote from Seth Godin (Seth if you are reading this please reach out to us and we would love to send you a Mock ONE!) In this context it means that we are united by our love of the outdoors and products that provide us with exceptional experiences while outside.

Through our singular mission we enable everyone to have outstanding outdoor experiences through fanatically user-designed products. Every stitch and curve of a Republic product is in place to ensure happiness. We have designed each product with features and functionality for what you need, when you need it.

PEOPLE LIKE US...

spend time in the outdoors.
look for adventure.
are chill-masters.
hike, climb, fish, hunt, camp, RV, backpack, surf, and snowboard.
are gear heads.
love natural open spaces.
are part of the Republic of Durable Goods.

OUR FOUNDING

The Republic of Durable Goods was conceived by two passionate humans who call themselves designers, engineers, marketers, adventurers, managers, dreamers, and chill-masters..

In the Republic ‘Make Happy’ is the first and only principle.

All products are designed in Minnesota, USA by two lifelong chill masters and outdoor enthusiasts  with the support of thousands.

OUR FOUNDING

The Republic of Durable Goods was conceived by two passionate humans who call themselves designers, engineers, marketers, adventurers, managers, dreamers, and chill-masters..

In the Republic ‘Make Happy’ is the first and only principle.

All products are designed in Minnesota, USA by two lifelong chill masters and outdoor enthusiasts  with the support of thousands.

THE FUTURE

THE FUTURE

consider your surroundings

Not far from the Republic of Durable Good office is a small island at the confluence of the Minnesota River and Mississippi river. A confluence where two rivers join to make a larger one. It also means to bring ideas together. For thousands of years, the local Dakota people considered it the center of the world. It’s also where Europeans settled to trade with the Dakota people and give rise to what would become Minnesota. It’s really interesting when you look at the importance the natural surroundings have on land in which you live and the confluence of ideas that brought you there.

We also ask you to consider the confluence your local surroundings and how they play a role in who you are.

giving back

We at the Republic of Durable Goods have a confluence of legacies that brought us to this place and time. We continually strive to understand and respect it. To honor the legacy of the land around us we are committed to providing 1% of our profits to these charities.